Before we get to the PR tactics, let’s get some facts straight. New-Square has as of yet not made an official apology about this story to the media, to the family and to klal yisroel. They have not condemned this boy by name ONCE! They have not speciffacly mentioned this story to the point, the rabbi has mentioned it to a couple of 18-year-old boys and also not condemned it or spoke out about it, he merely mentioned that the sick people should get healed and we should be good citizens. (Mind you, this came 5 days later, after the Government announced that they want to interview him).
Bottom line, New-Square realized that in the media they are done, they have been exposed and no matter how they twist it, no one pays attention to them. So they started a new smear campaign. They are going to work on the “conscious” of the Jewish people, because that always works, and here it is:
|David Twersky - Rabbi of New Square|